As we enter the age of rich media, HDtv, Social TV, 3Dtv, gaming, video conferencing, and cloud computing, our appetite for broadband will remain insatiable. Can mobile data keep up? It’s just a matter of time before we all start to seek better and more efficient means to satisfy our ever increasing bandwidth demand.  So just imagine a world where one may log onto superfast wireless broadband at speeds exceeding 20-50 or even 100 mbps and it does not matter where you are, paying fair price, driven by the market, not by a single operator, and with a growing number of areas you may be getting the service free.

I would ask you to further indulge in the idea of offering this service to others just like you are using right now, which is unlimited, unrestricted, and practically the same latency that you are experiencing at home or the office – we call this “User Generated Capacity” The nice and most important part is you - the User - gets paid for it, we call this "Getting Paid For Doing Nothing"

No this is not 3/4g Wimax, or other; this is all happening with the help of many clever and innovative companies in the wifi space, with Zonerider leading the charge. Zonerider has created patented windows software that monetizes any wifi network anywhere in the world. This “monetization tool” as we also like to call it - opens the opportunity for all forms of wifi and capacity sharing incentives, which is bound to upset the balance in the established arenas of mobile operators, Telcos and ISPs. Some operators have branded Zonerider a parasitical product, and have made veil threats of doing everything in their power to shut the system down. But the Genie is out and consumers will vote regardless; on how they want to make use of their broadband. Many others have dismissed the idea out of hand, but one only need to remind the pundits how the Internet was dismissed in the early 90s as a “fad that will never catch on”.

I started Zonerider in 2003 with the simple idea to turn every network into a socially and market driven commercial opportunity. Wireless signal leaks, has no control of propagation, and can be extended beyond walls and other boundaries. In time wifi has improved both in range and data capacity throughput, and we are soon to witness speeds of anywhere up to 1 gbps, that’s 1,000 megabits per second, with range of up to 20 metres radius, to put this in context, take any city street and one of these wifi routers can cover 3 to 4 houses at a stretch either way. The more people join the network the larger and stronger it becomes; eventually competing against Mobile operators worldwide on data consumption. The best part is its ethical purchase appeal, and it doesn’t get better knowing that most of the end user access fees or advertising revenue goes into Joe consumers pocket.

We have been through many harrowing and trying times, have made changes to the business plan and financial modeling more times than I can remember, but this is just the beginning, and we are excited to be where we are today. Zonerider has kept intentionally a low profile, preferring to establish its IPR, patents and trademarks before meeting the public eye. Things have already begun, Zonerider was selected to take part in the UKTI Mobile Mission to Boston March 2010 and recently won the Techtour 30 award out of over 300 entrants. I am excited to see how this vision is unfolding, and look forward to the next step in our ambitious growth.

For more information visit www.zonerider.com and follow us on twitter http://twitter.com/zonerider  (@zonerider) or become a Fan on Facebook http://www.facebook.com/#%21/pages/Zonerider/60352527637